Director, Corporate Communications
Bruce Silverman is one of America’s best known and well respected marketing and corporate communications executives. His 38-year advertising agency career included C-level positions at Ogilvy & Mather, Bozell, BBDO/West and Asher/Gould. He was the creative mind behind "Don’t Leave Home Without It" for American Express, "Bullish on America" (Merrill Lynch), "Something Special in the Air" (American Airlines), "Not made in ’Nooo Yawk Ciddy" (Pace Picante), "The Shell Answer Man" and a dozen other award winning campaigns for such clients as IBM, Hershey’s, Baskin-Robbins, the California Department of Health Services, Suzuki and Mattel. As President/CEO of the principal domestic arm of Interpublic’s Initiative Worldwide he supervised media planning and buying for more than 500 global clients, including Acura, Disney, Taco Bell, Unilever, The Home Depot, the United States Navy and Yahoo!
In recent years Bruce has provided consulting services to a number of media properties, marketing services firms and international advertisers. He is a director of 24/6, Inc., Triton Media, Inc., Newsletters for Hire, Inc., as well as the Advisory Boards of TelCentris, Inc., Big Moving Pictures, Inc. and NTB Group, Inc.
Mr. Silverman was a founding board member of the Los Angeles Children’s Museum and later served as Chairman of the Resource Development Committee of the Starbright Foundation as well as Vice Chairman of the American Association of Advertising Agencies and Vice President of the Los Angeles Advertising Agency Association. He is an active member of the Academy of Television Arts & Sciences, the Dean’s Advisory Board of UCLA Extension and is a director of the Los Angeles chapter of the Forensic Expert Witness Association.